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News

Virginia Beach Teen Named Local Winner in The Art Institute of Virginia Beach's Passion for Fashion Competition 2012


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(Virginia Beach, VA – March 16, 2012) – Acalia Jones of Virginia Beach (VA) has been named the local first place winner  at The Art Institute of Virginia Beach, a branch of The Art Institute of Atlanta, in The Art Institutes Passion for Fashion Competition in the fashion marketing and retail management category. 

The Art Institutes Passion for Fashion Competition was created to encourage and reward young fashion talent.

The high school senior at First Colonial High School earned a $3,000 tuition scholarship to study fashion marketing and retail management at The Art Institute of Virginia Beach.

In addition to her tuition scholarship, Jones will progress to the national round of The Art Institutes Passion for Fashion Competition where her entry will be judged against other local winners from throughout North America for the Competition’s grand prize: a half-tuition scholarship to an Art Institutes school, and a VIP trip to New York City to include a “meet and greet” at Seventeen’s New York City offices, lunch and a $500 shopping spree at DKNY with a Seventeen Style Pro, and a $500 gift card to shop anywhere in the Big Apple. 

A fan of designer Kat Von D, Jones says, “I love the freedom in fashion and the act of doing whatever you want and wearing whatever you want. It’s fabulous!”

In the Fashion Design category, entrants were asked to create innovative and wearable evening wear designs.  In the Fashion Marketing & Merchandising and Retail Management category, competitors created concepts for fashion marketing, merchandising and retail management plans.

Jones’s entry, “Rave Girl Cosmetics,” is a cosmetic product line influenced by music and art, as well as the London raves of the 1950s.

For more information on this year’s Art Institutes Passion for Fashion Competition, visit www.artinstitutes.edu/passionforfashion.


The Art Institute of Virginia Beach, a branch of The Art Institute of Atlanta, is one of The Art Institutes (www.artinstitutes.edu), a system of more than 45 educational institutions located throughout North America. The Art Institutes schools provide an important source for design, media arts, fashion and culinary arts professionals. Several institutions included in The Art Institutes system are campuses of South University. See aiprograms.info for program duration, tuition, fees, and other costs, median debt, federal salary data, alumni success and other important information.

The Art Institute of Virginia Beach
A branch of The Art Institute of Atlanta
Two Columbus Center, 4500 Main Street, Suite 100, Virginia Beach, VA 23462
757.493.6700 • 877.437.4428
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